Asian paints loyalty program
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Revealed: How Asian Paints leveraged digital innovations to become customer centric
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13 Oct A unique multi-dimensional loyalty programme that will contribute significantly to the empowerment of local painting technicians has been.
Loyalty Programs. 1. Asian Paints. Asian Paints Masterstrokes Loyalty Program •. Contractor meets are conducted to create awareness on new product launches.
Description:A generation later, in the early s, the company expanded its product portfolio from paints to decorative coating. Vertical integration then saw the company diversifying into chemical products which are used in the paint manufacturing process. This marked Asian Paints transition from being a product company to a services company providing a wide range of home improvement solutions. It is worth noting that at the heart of every reinvention exercise is the urge to get closer to the end-customer and rediscover core customer choices.